Michaela Perdochova, a Slovak-born artist based in Dublin, is known for her layered, emotive paintings and her voice as a mental health advocate. Her career spans exhibitions across Ireland, including Filmbase Temple Bar, Studio 10 Gallery, and the People’s Art Exhibition at St. Stephen’s Green.
She needed a digital presence that could:
- Showcase her evolving portfolio and tell her story.
- Highlight her exhibitions and achievements in the art and advocacy space.
- Provide a global e‑commerce channel for selling original work, limited editions, and merchandise.
- Echo her visual language — minimal, artistic, intimate — rather than look like a generic shop.
The Solution
We designed an integrated portfolio + e‑commerce website:
🖼 Artist Portfolio Site
- Modular home page with strong typography and a storytelling-driven artist bio.
- Gallery sections presenting her past and upcoming exhibitions (“2 Galaxies”, “That Man”).
- Rich visual layout to show individual works with space for color, detail, and narrative.
🛒 E‑Commerce Store
- Built an online shop where visitors can purchase paintings, prints, and unique products.
- Implemented secure, user-friendly checkout — optimized for both desktop and mobile devices.
- Backend enabled Michaela to easily upload new works, track sales, and manage inventory without technical overhead.
🎭 Storytelling Integration
- Infused her personal journey into the site — moving from Slovakia to Dublin, exhibitions, and her art as a mental health dialogue.
- Used quotes, milestones (986 photos, 24 courses, 18 nominations), and design choices to blend art and advocacy seamlessly.
The Impact
- 🌍 Global audience access: The store transformed Michaela’s exhibitions into a worldwide platform.
- 🎨 Enhanced brand identity: Her story came alive digitally, extending her advocacy and artistic reach.
- 💳 Revenue stream unlocked: Direct-to-audience sales brought her independence from galleries.
- 📱 Accessibility: A Fully responsive site lets art lovers explore and buy works anywhere.
